GFD
Branding & Advertising

Responsibilities:
Creative Management, Art Direction, Design (Concept - Completion), Vendor Relations, Budget Management, Compliance Coordination

Global Financial Distributors (GFD), is a subsidiary of Entaire Global Companies (EGC), a financial services holding company. GFD provides financial strategies for businesses and individuals and is comprised of a large number of agents specializing in insurance and annuity strategies.

When I started at EGC, they were beginning to develop GFD's strategy and structure and needed a solid and clean design language across several platforms. We collaborated with an outside agency to develop the design language and when finalized we started to build collateral (flyers, one-sheeters, email blasts, newsletters, folders, documents, training material, etc.) that supported GFD's agents so they can easily go to the client and customize a strategy. GFD also recruited agents and would advertise in various ways (print ads, webinars, etc.) as well as advertise to their clientele, business owners. Below are a few examples of creatives I conceptualized and designed for GFD. Enjoy!