Lily of France's
lingerie Party

Responsibilities:
Design (Concept - Completion), Compliance Coordination

At Vanity Fair Intimates, I was fortunate to work with the Lily of France brand. Right when I arrived the Marketing teams were cooking up the whole concept of a lingerie party. Once the campaign was solidified and Kohl’s agreed to host the lingerie party, we needed a look and feel as well as ways to advertise the promotional event. This campaign was majority a print advertisement campaign along with brainstorming promotional products like a branded nail polish kit giveaway and store display design.

My role in this campaign was developing the illustrated characters and the “Lingerie Party” logo, executing the design for the direct mail flyer and poster, and brainstorming promotional products and in-store displays.