Nicole Beck:The Creative Professional
With over ten years of design experience under my belt, my expertise lies in the realm of creative management, art direction, design, user experience, advertising, and marketing. After graduating from the University of Wisconsin-Madison with my Bachelor's, I went on to become a strong creative professional at Vanity Fair Brands (apparel), Entaire Global Companies (financial), The Weather Channel (media) where I worked with over 200 highly successful national and international brands, Allconnect (home services) where I helped increase revenue by 60% for their responsive authorized retailer sites and decreased email unsubscribes by 300%, Turner Sports (sports media) where I was able to utilize my broad experience to wear many hats and work with all the sports brands (NBA, NCAA, PGA, ELEAGUE, and more) and award-winning teams, AT&T (technology, media) where I helped lead efforts for the MyAT&T app, and State Farm (insurance) where I got to be on an innovation team and design for the future.
I recently worked for Orion Innovation (software) as the senior lead designer for a global travel media client, I played a pivotal role working with key clients, internal executives, engineering and other XD team members on all design efforts for a full redesign of four responsive sites. We focused on providing users with their desired content quickly as well as entertained with visual delight to keep interest. I led and summarized stakeholder interviews (executives, employees, and key users), analytics review, and a 35-slide comparative analysis. Collaborated with our director and led fellow designers to create user journeys, facilitate design sprints, produce wireframes, as well as a user interface design library, and prototypes.
I was also trusted by a major financial company who was going through a merger with auditing key features from both companies and recommending certain scenarios for testing as well as provide solutions for unification.
Please explore my resume, enjoy my portfolio, and feel free to contact me via linkedin with any questions or opportunities.
Clients by Category
The majority but definitely not all of the clients listed I worked with while creating innovative custom ad products for The Weather Channel. Please feel free to check out my resume to learn more about my various opportunities. Thank you!
Auto Industry:
Acura
Audi
BMW
Boss Snowplows
Buick
Carmax
Case IH
Chevrolet
Cooper Tires
Dodge
Fiat
Ford
General Motors
GoodYear
Hankook Tires
Honda
Hyundai
Jaguar
Jeep
Land Rover
Lexus
Lincoln
Maserati
Mazda
Mercedes
Michelin
Mitsubishi
Nissan
Peugeot
Sonic Automotive
Subaru
Toyota
Volkswagen
Volvo
Beverage Industry:
711 Slurpee
Bacardi
Bud Light Lime
Bud Light Ritas
Budweiser
Canada Dry
Gevalia
Heineken
International Delight
Kettle One Vodka
Lipton Tea
Michelob
Mike’s Hard Lemonade
Nespresso
Nestle's Coffee-mate
Redd’s Apple Ale
Shock Top
Strongbow
Electronics & Media:
AT&T
BlackBerry
Duracell
Microsoft One
Polaroid
Entertainment:
20th Century Fox
Columbia & Sony Pictures
Disney’s Frozen
Disney’s Planes
Disney’s Star Wars
HBO
History Channel
Marvel
Minnesota Opera
National Geographic Channel
Paramount Pictures
PBS
Puck Productions
The CW
The Weather Channel
Travel Channel
Universal
USA Network
Youtube
Fashion & Beauty:
Burt's Bees
Clinique
Coach
Columbia Sportswear
Dockers
Estee Lauder
Fruit of the Loom
Gillette
Head & Shoulders
Lily of France
L.L. Bean
Nautica
Nike
Old Spice
Pantene
Secret
The North Face
Unilever
Vanity Fair
Vasserette
Financial & Insurance:
Aetna
Allied Marketing Partners
Allstate
American Express
Bank of America
Capital One
Charles Schwab
Citi
Entaire Global Companies
Farmers
Fifth Third Bank
GFD
Global One Financial
H&R Block
MasterCard
Nationwide
Progressive
State Farm
Travelers
United Healthcare
USAA
Food & Restaurant:
Applebees
Bob Evans
Burger King
Belvita
Dunkin Donuts
Florida’s Natural
Heinz Ore Ida
Hersheys
Juicy Fruit
Kelloggs
La Victoria Salsa
McDonalds
Nestle’s Drumstick
Panera
Quaker
Smuckers
Subway
Taco Bell
Total Cereal
Gov. & Non-Profit:
Candler Park Patrol
Environmental Defense Fund
Recreational Boating & Fishing Foundation
Southern Cal Metro Water District
Texas Water Smart
USPS
Home & Garden:
Allconnect
Cascade
Clorox Glad
Dawn
Febreze
Gorilla Glue
Kingsford
Libman
Miele Vacuums
Miracle Grow
Raid
Rust-Oleum
Scotts
Shake Away
Sleep Number
TruGreen
Pet Food & Supplies:
Canine Company
Merial
Milkbone
Pharma & Wellness:
Advil
Afrin
Aleve-D
Asthma
Breathe Right
Claritin
Coppertone
Crizal
Dr. Scholls
Flintstone Vitamins
Flonase
KAO Brands
Lenscrafters
Puffs
Tamiflu
Theraflu
Teva
Traditional Medicinals
Vicks
Visine
Visionworks
Weight Watchers
Zantac
Zyrtec
Retail:
Ace Hardware
ASDA
Best Buy
B&Q
Dick’s
Gap
Home Depot
Ikea
JC Penney
La-Z-Boy
Lowe’s
Macy's
Marshall’s
Michael’s
Nordstrom
Nordstrom Rack
Old Navy
Petco
REI
Safeway
Sam’s Club
Target
Uniqlo
Walgreens
Walmart
Sports
Bleacher Report
Bleacher Report Live
Catch Sports
ELEAGUE
Intercollegiate Tennis Association
MLB
NBA
NCAA
PGA
UEFA
Travel & Tourism:
Amtrak
Australia Tourism
Chevron
Disney California Adventure
Disney Parks
Elements Hotel
Empire State
Expedia
Explore Minnesota
Exxon
Google Maps
Hertz
Hilton
Intercontinental Hotel Group
La Quinta
Legos Discovery Center
Mandalay Bay
Montana Tourism
Palm Beach Tourism
Pure Michigan
Royal Caribbean
San Antonio Tourism
Seaworld
Visit Florida
Zillow
Miscellaneous:
American Greetings
Economist
FedEx
Invested Development
Malm Law Group
Matter of Print
National Pork Board
PG&E
Quirky Wink
Regent University
Service Master
Servpro
Touchstone Energy
TXU Energy
Weather Underground