Role

Led UX exploration for a Fortune 500 sports media’s digital platforms, innovating features focused on fan micro-moments across all sports. Through collaboration with product, social, marketing, and editorial teams, delivered innovative entertainment design that brought delight to all the fans. Key innovations included original artwork, website navigation, app features, design system components, high-profile presentations, ELEAGUE game controller, and the She’s Got Game logo.

ELEAGUE

We wanted to highlight the players in a more fashionable/artistic way for a social media promotion of the upcoming Street Fighter competition. We worked on a few looks and ultimately we really loved the art direction that we landed on. I executed the art for one of the top competitors, Punk.

The game controller art was a last minute ask. They wanted to create a branded controller to sell in the store. The only direction I got was to not use graphics from a specific game. I went to the drawing board and studied the brand colors and found various textures. From there, I started manipulating various elements together. Came up with about 10 different designs. Eleague was very happy with the art and the final design ended up on a game controller in the store.

PGA

Partnered with another designer and we asked ourselves how can we match the spirit of the article with the art. I mentioned we should use a familiar, edgier style of art like Lichtenstein pop art. We ran with that direction and created beautiful art related to the article. The various pieces represent a golfer with a smart coat on that can tell his shot is off, a programmed putter that has various settings and all you have to do is line up and press a button, and the next piece represents smart clubs that can keep score and calculate your drive. Pretty amazing predictions from 100 years ago.

NCAA Football

I worked with a copywriter, who had all the stats. I decided that creating custom illustrations would be effective with this editorial piece because of all the information the article covers. I utilized the NCAA branded colors and created 4 beautiful illustrations. The illustrations include average field position stats, offensive player physical stats, and the comparison of the power 5 total weight and height with nature.