2014 Smarties Bronze
Native Advertising

Responsibilities:
Creative Management, Art Direction, Ad Product Design (Concept - Completion), Client Relations, Budget Management, Compliance Coordination

Jeep’s overall campaign goals were to target a slightly younger buyer, drive awareness of their all-new Cherokee and it's performance in all-weather conditions in a unique way. Our strategy included positioning Jeep’s creative with mostly high impact mobile takeovers, tablet media, and the launch of the new Weather Channel iPhone app featuring Native Branded Backgrounds (pictured below), Native Elements, and new scrolling content that would reach a younger demographic.

The Branded Background and Native Element ad units organically wove the advertiser’s message into the fabric of the app design. Showing the Jeep taking on the weather conditions experienced by the user at that moment and seamlessly merging content and brand messaging into a single experience. My contribution to this campaign involved developing concepts and designing all the weather conditions for the Branded Backgrounds with minimal assets, short deadlines, and complying with our product and UI specifications.