Pantene's
"Whatever The Weather"

Responsibilities:
Creative Management, Art Direction, Design (Concept - Completion), Vendor Relations, Budget Management, Compliance Coordination

Pantene came to the The Weather Channel wanting to customize a campaign relating their products with weather. After brainstorming a few ideas and reviewing Pantene’s assets, the “Whatever The Weather” campaign was born. There were clear product connections with different weather conditions and we utilized those connections to create unique visual ad experiences that were relatable to the viewer’s current weather in English and Spanish.

My role in this campaign was executing the art direction from my Creative Director with design and creative management. I also played a big role in moving the Branded Background product forward by designing indoor Branded Backgrounds that still maintained weather as the hero. Before this campaign indoor executions weren't accepted and now they are accepted across all platforms.