Project: Allconnect Mobile Site
Goal: Create an easy to use and simplified mobile site where consumers can shop for home utilities in one place.

Project Details: Worked with my UX manager on brainstorming ways to simplify the experience and make it feel new. She developed the wireframes and handed them to me to explore different visual representations. I was curious how our customers would respond to a more colorful palette. So I created a cool color palette of blues, grays, and white. It was important for the experience to remain neutral and not show favortism to any of the brands. From experience, I know brands have knockout white, gray, and/or black logos in their brand family. I used that knowledge to help create the color palette that put more emphasis on the information. We tested a diverse group of users and to my surprise and excitement, we got comments like "I feel like I'm part of something cool and innovative" and "Please launch this soon, I'm moving in a month and need this". It was well received internally as well.